THIS IS US & TJMAXX
“Capture their essence in 3 minutes.”
Shot in tandem with a cross-promotional commercial, we made portraits and they conducted interviews - all in the middle of a working TJMaxx - to collaborate with the show This Is Us.
ENTERTAINMENT
YEAR 1
Directed by Ric Serena
Client/Agency: NBC Creative Partnerships
Creative Director: Abby Marsh
Producer: Quynh Stanley
Director of Photography: Sean Conaty
Still Photographer: Jen Serena
Art Director: Marcelle Gravel
First AD: Francesca Bravos
Production Company: Moving Parts, Inc.
Editor: Rochelle Watson
Client/Agency: NBC Creative Partnerships
Still Photographer Team: Braden Moran & Matthew Kuhlen
YEAR 2
Directed by Ric Serena
Client/Agency: NBC Creative Partnerships
Creative Director: Abby Marsh
Producer: Quynh Stanley
Director of Photography: Cristina Dunlap
Still Photographer: Jen Serena
Art Director: Marcelle Gravel
First AD: Jason Lombardo
Production Company: Moving Parts, Inc.
Editor: Rochelle Watson
Still Photographer Team: Braden Moran & Matthew Kuhlen