
Your mission should be seen and felt.
Strategic, cause-driven content creation for nonprofits
IGet it.
For over a decade, I worked inside nonprofits—across programming, development, communications, and events—so I deeply understand the challenges you face. Tight budgets, shifting deadlines, and those moments when you realize you need impactful visuals—often at the last minute—aren’t just familiar to me, they’re part of the rhythm I’ve worked within.
What I also know is how transformative the right image can be. A single photo can inspire trust, convey your mission, and move people to take action.
I’m here to help you capture imagery that not only tells your story but also supports your goals—whether that’s engaging donors, celebrating your team, or elevating a campaign. Together, we’ll make the most of your investment by creating purposeful, high-quality visuals that fit your timeline and budget.
With 17 years of experience—including award-winning, internationally published work—I bring a solutions-focused mindset to every shoot. Whether I’m photographing a well-known advocate or someone camera-shy, my priority is making people feel comfortable and confident.
Let’s create something meaningful that supports your mission—and moves it forward.



testimonials
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"Jen Serena has served as a wonderful contributor to the Food Forward organization. Her investment in the communities we serve and their compelling stories has been unmatched. Jen’s lense as a storyteller is showcased through the conception stages of the project to the final impactful images. It has been a pleasure to continue our work together.”
NKEMDILIM, Food Forward, Inc
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"Most of my day has been going through and admiring the images. These look awesome! So much fun! Going to review and talk it over... Thank you so much!!
TAE KANG, Harbor Freight Tools for Schools
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"Working with Jen Serena/Serena Creative was an absolute game-changer for the Burbank YMCA, especially for our 100th anniversary celebration. From capturing candid moments to expert storytelling, their creativity, and ability to adapt to our needs were critical to bringing our vision to life. If you’re looking for someone who can elevate your brand or event through visual storytelling, look no further!
SAM KIM, Burbank YMCA